10 Things You Can Do To Increase Search Engine Exposure
Here are some very basic things that ANY site should do, regardless of how aggressive your marketing is, or what your strategy is. Maybe you’re doing all of these things already, but most sites don’t. Here we go:
1. Make a site map.
This one sounds fairly obvious, but how many sites honestly have them? Your site should contain an XML site map for Google and Yahoo, as well as a “browser view” site map for humans. Aside from the search engine value, a site map is a great navigation asset for your visitors as well. I find myself frequently hitting a site map to quickly find something.
Guide to Writing Effective Press Releases
A press release is a one-page announcement designed to generate media coverage. In order to do so, it must stand out from the hundreds of other press releases being submitted to the media at the same time. Press releases can announce events, achievements, developments, new goals, new hires… just about anything.
Before you begin writing, there are a few things you should know about the media. First, they don’t care about your announcement. It sounds harsh, but it’s true. The media only cares about the people who read their newspapers, watch their news programs, listen to their radio stations, and so on. And they only care about those people because the more they satisfy them, the more successful they will be. So, if you want to appeal to the media, appeal to their audience. This means if you’re writing a press release announcing a company’s new product, don’t talk about the product. Talk about the ways it will benefit people. If you’re announcing an event, write about the significance of the event. A good press release tells the media why their audience will care about your announcement.
Hosting Impacts Online Marketing Efforts
When it comes to choosing a Web hosting provider, there are many factors to be considered and it can become overwhelming. There are a multitude of hosting companies and a vast amount of hosting packages with little noticeable differentiators. Without specific knowledge of the hosting industry, many firms are uninformed about what they should look for when choosing a hosting company.
Considerations such as cost, bandwidth, and storage space are the primary factors most consider, but there are other components that are often overlooked. Making a decision about hosting, although complicated, should be done thoughtfully as it is easy to choose an unfit host without realizing the detrimental impact it can have on your online marketing efforts.
Make Your Website Work For You
PLEASE don't expect that your website will immediately bring in traffic and revenue just by setting it up and publishing it. Your website needs to be worked on continuously to grow and gain steam on the Internet.
I've gone through the trials and tribulations of website building over the years. Areas that I personally see that need to be focused on over and over again are:
Working Weekends
Last weekend I managed to not work until late Sunday when I caught up on some e-mails and accounting work. But this weekend came along and inspiration hit and before I knew it, I had worked 4 hours last night on a new concept for a client. It helps me get a jump start ahead for the week, but instead, why didn't I just grab a book and relax on the couch or watch a movie instead?
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