News From Flying Orange Tips, Tutorials, Marketing, Design and more for building a website.

31Jul/090

New Website: Jason Stevensen Photography

Seraphim's Attic

Jason Stevensen Photography

Jason Stevensen Photography was looking for a clean and simple look with an eye catching entrance and a way to manage their gallery of pictures. In addition, he was looking for a new updated logo to match his personality.

For the home page, I took a photo from his collection and created a collage from that photo. The photo is broken up into separate pieces while still maintaining the original photo composition. In addition, when you hover over the individual pieces of the image, the visitor can reach the various galleries of the website which are showcased with a sample from that gallery when hovering.

For a clean and simple gallery, I used Simpleviewer to display all the photos in a thumbnail format with the larger picture appearing once clicked on.  The result is a clean yet innovative website for this talented photographer.

31May/090

Steps to Remember in Article Marketing

The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site.   It has become a key element in making a site work and earning a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a large amount of traffic, there are more profits and more potential for other income generating streams as well.

22May/090

The Time vs. Task Dilemma: Why You Could Be Working Too Much

One of the reasons many of us choose to start a freelance business is the option of largely escaping time-based payment. If a task only takes an hour, it takes an hour. People like us get paid the same whether we fill a day with it or not.

While freelancers who’ve made efforts to escape time-based pay get some pretty neat perks, there’s a trade-off: a heightened risk of over-work.

Unless they’re being given more work than they can feasibly do in the time, 20, or 40, or 70-hour per week workers don’t necessarily need to be more productive. For project-paid freelancers, the speed with which we can fly through tasks will dictate how financially successful we are.

21May/090

Three is Marketing’s Magic Number

When is the last time you read your marketing collateral from a customer's perspective? Been a while?  So do this now.  Go grab that latest brochure or product sheet.  Now try reading it as if you knew nothing about your business, its products or its expertise.

What are the top three messages you come away with? Can you even narrow it down to three?

Technology companies tend to take the 'throw everything at the wall' approach to messaging. I don't mean that negatively. Well, maybe I do. It's just that technology products have so many different ways they can impact different customers, so many cool things that companies want to talk about.Tech marketers often fall into the trap of trying to tell everyone everything - and then let the audience pick what's valuable to them.

21May/090

Top 10 Reasons Why Your Customers are Being Difficult

Why are customers so difficult? My friend Peter in a comment to a recent post, said - I understand that corporations must respond to changing consumer behavior, but I'm fascinated by the the concept of the needy consumer.

As customers, do we need a corporation to satisfy our emotional needs to earn our loyalty? In response, I thought of the top 10 reasons why your customers are being difficult:

(1.) You're the only game in town or one of a few, limited options

You may feel you have a captive audience, but realize that it takes a special effort not to be arrogant in those circumstance, and your customers don't like the treatment. For example, if you're looking for a high speed Internet provider, there may be only one to choose from in your market. Mobile network with broad global coverage? Same thing, one or two.