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Top 10 Reasons Why Your Customers are Being Difficult

Why are customers so difficult? My friend Peter in a comment to a recent post, said - I understand that corporations must respond to changing consumer behavior, but I'm fascinated by the the concept of the needy consumer.

As customers, do we need a corporation to satisfy our emotional needs to earn our loyalty? In response, I thought of the top 10 reasons why your customers are being difficult:

(1.) You're the only game in town or one of a few, limited options

You may feel you have a captive audience, but realize that it takes a special effort not to be arrogant in those circumstance, and your customers don't like the treatment. For example, if you're looking for a high speed Internet provider, there may be only one to choose from in your market. Mobile network with broad global coverage? Same thing, one or two.