You know you’ve done too much email marketing if…
Saw this one tonight on Twitter and just couldn't resist sharing on my blog. Enjoy!
- you don’t end friendships or love affairs…you “opt-out” of them
- you can’t read any text wider than about 600 pixels
- you can think of 17 different ways to describe something as free without actually using the word “free”
- the shopping list you give your spouse has all the important items squeezed into the top lefthand corner of the piece of paper
- you look for the unsubscribe link in direct mail
- you reject birthday cards that don’t have the postal address of the sender printed on the reverse of the envelope
- your signature on checks includes your job title, address, phone number, fax number and website address
- you delete people from your address book if they fail to return your phone calls three times in a row
- when people accept your dinner invitations, you send out another invitation asking if they’re sure
- the photos in your wedding album don’t have labels…they have alt tags
- you send everyone two Christmas cards…one text-only, the other with images and colors
Source: eMailMarketer.com.au
Steps to Remember in Article Marketing
The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earning a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.
Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a large amount of traffic, there are more profits and more potential for other income generating streams as well.
Three is Marketing’s Magic Number
When is the last time you read your marketing collateral from a customer's perspective? Been a while? So do this now. Go grab that latest brochure or product sheet. Now try reading it as if you knew nothing about your business, its products or its expertise.
What are the top three messages you come away with? Can you even narrow it down to three?
Technology companies tend to take the 'throw everything at the wall' approach to messaging. I don't mean that negatively. Well, maybe I do. It's just that technology products have so many different ways they can impact different customers, so many cool things that companies want to talk about.Tech marketers often fall into the trap of trying to tell everyone everything - and then let the audience pick what's valuable to them.
Top 10 Reasons Why Your Customers are Being Difficult
Why are customers so difficult? My friend Peter in a comment to a recent post, said - I understand that corporations must respond to changing consumer behavior, but I'm fascinated by the the concept of the needy consumer.
As customers, do we need a corporation to satisfy our emotional needs to earn our loyalty? In response, I thought of the top 10 reasons why your customers are being difficult:
(1.) You're the only game in town or one of a few, limited options
You may feel you have a captive audience, but realize that it takes a special effort not to be arrogant in those circumstance, and your customers don't like the treatment. For example, if you're looking for a high speed Internet provider, there may be only one to choose from in your market. Mobile network with broad global coverage? Same thing, one or two.
Six steps to improve your sales results
Having worked with many businesses over the years, to help them improve their sales results, it became apparent that there are often a similar set of core issues that each faced. This is a summary of those issues and some initial pointers on how to overcome them.
1. What is your market and position in it?
Being clear about your market, where you are in it and where you want to be are essential foundations to creating a plan to get there. A few simple questions help to clarify this.
- What do you sell?
- Who do you sell to today?
- Who are your ideal customers?
- Who are your competition?
- What is your Unique Sales Proposition - USP?
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