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Six steps to improve your sales results

Having worked with many businesses over the years, to help them improve their sales results, it became apparent that there are often a similar set of core issues that each faced. This is a summary of those issues and some initial pointers on how to overcome them.

1. What is your market and position in it?

Being clear about your market, where you are in it and where you want to be are essential foundations to creating a plan to get there. A few simple questions help to clarify this.

• What do you sell?
• Who do you sell to today?
• Who are your ideal customers?
• Who are your competition?
• What is your Unique Sales Proposition - USP?