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10 Things You Can Do To Increase Search Engine Exposure

Here are some very basic things that ANY site should do, regardless of how aggressive your marketing is, or what your strategy is. Maybe you’re doing all of these things already, but most sites don’t. Here we go:

1. Make a site map.

This one sounds fairly obvious, but how many sites honestly have them? Your site should contain an XML site map for Google and Yahoo, as well as a “browser view” site map for humans. Aside from the search engine value, a site map is a great navigation asset for your visitors as well. I find myself frequently hitting a site map to quickly find something.